SEO Introduction
SEO stands for Search Engine Optimization.
It is a process of optimizing the web pages in the search engine. It is a collected of rules and techniques in driving more traffic from the search engines. In this SEO tutorial we will go through different types of optimizing techniques like ON-Page Optimization and OFF-Page optimization.
SEO is a part of internet Marketing. It is categorized into several types. Like SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), Affliate Marketing, etc...
1. What is SEO ?
Search Engine Optimization (SEO) :
Search Engine Optimization is the practice of increasing the quality of traffic to your website through organic search engine results. Seo focuses on rankings in the organic (non-paid) search results.
Search Engine Optimization (SEO) :
Search Engine Optimization is the practice of increasing the quality of traffic to your website through organic search engine results. Seo focuses on rankings in the organic (non-paid) search results.
2. How Search Engines Work ?
Search Engines have two major functions :
Crawling and Building an index and providing search users with a ranked list of the websites they've determined are the most relevant.
Search Engines have two major functions :
Crawling and Building an index and providing search users with a ranked list of the websites they've determined are the most relevant.
3. What is the Digital Marketing ?
Digital Marketing is an Umbrella term for the marketing of products or services using digital technologies, mainly on the internet, social media, electronic billboards, mobile phones and any other digital medium.
4. How many sites available in the world ?
There are numerous sites are available on the internet today. While the exact number keeps growing every second, there are well over 1 billion sites on the world wide web.
5. What is the difference between http & https ?
In address bar of a browser, have you noticed either http:// or https:// at the time of browsing a website? HTTP stands for Hypertext Transfer Protocol. Both of these are protocols that allows communication between different systems, Mostly it is used for transferring data from a web server to a browser to view web pages.
Differences :
1. In case of HTTP URL begins with "http://" & for HTTPS, connection it is "https://"
2. HTTP is unsecured on other hand and HTTPS is secured
3. HTTP users port 80 for communication unlike HTTPS which uses port 443
4. No certificates required for validation in case of HTTP, HTTPS requires SSL Digital Certificate
5. No encription in HTTP; Data encripted before sending and receiving in HTTPS.
6. What is the difference between html & php ?
Hypertext Markup Language (HTML) is a well known Markup Language. It is used to develop web pages. PHP is an open source server side scripting language. It is mainly used for web development & to produce dynamic web pages.
Differences :
1. In HTML the output remains same as that of input & for PHP, the output may not be the same all the time.
2. In HTML, browser cannot interpret the code and the output of PHP is HTML code which the browser can interpret
3. HTML does not involve PHP & PHP includes both PHP and HTML codes
4. HTML can create web pages that are only static & PHP can design dynamic web pages.
Digital Marketing is an Umbrella term for the marketing of products or services using digital technologies, mainly on the internet, social media, electronic billboards, mobile phones and any other digital medium.
4. How many sites available in the world ?
There are numerous sites are available on the internet today. While the exact number keeps growing every second, there are well over 1 billion sites on the world wide web.
5. What is the difference between http & https ?
In address bar of a browser, have you noticed either http:// or https:// at the time of browsing a website? HTTP stands for Hypertext Transfer Protocol. Both of these are protocols that allows communication between different systems, Mostly it is used for transferring data from a web server to a browser to view web pages.
Differences :
1. In case of HTTP URL begins with "http://" & for HTTPS, connection it is "https://"
2. HTTP is unsecured on other hand and HTTPS is secured
3. HTTP users port 80 for communication unlike HTTPS which uses port 443
4. No certificates required for validation in case of HTTP, HTTPS requires SSL Digital Certificate
5. No encription in HTTP; Data encripted before sending and receiving in HTTPS.
6. What is the difference between html & php ?
Hypertext Markup Language (HTML) is a well known Markup Language. It is used to develop web pages. PHP is an open source server side scripting language. It is mainly used for web development & to produce dynamic web pages.
Differences :
1. In HTML the output remains same as that of input & for PHP, the output may not be the same all the time.
2. In HTML, browser cannot interpret the code and the output of PHP is HTML code which the browser can interpret
3. HTML does not involve PHP & PHP includes both PHP and HTML codes
4. HTML can create web pages that are only static & PHP can design dynamic web pages.
7.what are on-page factors and off-page factors?
On-Page Factors :
The list of all On-Page Factors :1) Url Structure
2) Meta Title Tag
3) Meta Description
4) Meta Keywords
5) Alt Tag
6) Headers Tag
7) Canonical Form
8) Robots text file
9) HTML Site Map (Search Engine Purpose)
10) HTML Site Map (User Purpose)
11) Google Analytics
12) Webmaster tools
1) Directories Submissions
2) Bookmarking Submissions
3) Search Engine Submissions
4) Press Releases Submissions
5) Article Submissions
6) Forum Posting
7) Social Networking Sites
8) Google & Yahoo Groups
9) Blog Commenting
10) Video Submissions
8.what is blog commenting?benfits of blog commenting?
A. blog commenting is an essential procedure for interaction between blogs,bloggers and blog readers.it is an action where in visitors or blog readers leave a comment to a blog post or article,reply to readers comment or the author himself answers or replies to visitors questions and comments.blog commenting is away to exchange thoughts and opinions about certain topic writeen as blog post.
Benfits of blog commenting:
1.creates opportunity-by regularly engaging on blogs you are your contacts and this can lead to more connections,guest post opportunities and new business
2.raises your profile-adding intrest to someones article gets you noticed by other readers and the blog author.
3.Drives traffic to your own blog.
4.you will learn something new.
5.sparks more blogging ideas.
9. What is Anchor Text ?
Anchor text is the text that appears highlighted in a hypertext link that can be clicked to open a target web page. It is usually appears as blue underlined text, but you change your website's link colors and styles through your HTML or CSS.
Anchor text can provide bothe search engines and users relevant contextual information about the content of the link's destination.
Code Sample :
<a href="http://www.example.com">Example Anchor Text</a>
Example :
<ahref="http://www.tinydancinghorse.com">Tiny dancing horse</a>
10. Difference between Do-Follow and No-Follow Backlinks ?
What is Do-Follow Backlink ?
A do-follow link, on the other hand, is a link that will pass on the SEO benifits of the website where it is built from to the hyperlinked site. This is the type of backlink that link builders will create for SEO purposes.
Backlinks created from high PR (and high Domain Authority) sources will pass on the link juices towards the hyperlinked blog, thereby improving its ranking position among the search engines significantly. So, when doing search engine optimization it is important to concentrate your link building activities on sources that allow you to build do-follow links. These links will remarkably enhance your link profile and improve your page rank.
What is a No-Follow Backlink?
A no-follow backlink is basically a link that does not pass on the SEO benifits of the source site to the blog where the link points to.
In short, no-follow links do not have any SEO value, and they will not add up to the link profile that search engines use to evaluate when ranking websites.
Search engine bots will crawl on this link, but they will not literally follow where it is pointed to.
11. What is Ping Submission ?
A. Ping is like mking aware the search engine about your new posts or pages or new changes introduced recently. There are many sites which offer ping services. They send a signal basically. If you are posting frequently on your blog or creating backlinks frequently then submit your links in ping submission sites.
12. What is LSI keyword ?
A. LSI Keywords are essentially keywords related to the keyword that you search for on search engines such as Google. In a nutshell, they are keywords that are sementically linked to your main keyword. In practical terms, Google has confirmed that by using more LSI keywords, then your page will typically rank better.
Benfits of blog commenting:
1.creates opportunity-by regularly engaging on blogs you are your contacts and this can lead to more connections,guest post opportunities and new business
2.raises your profile-adding intrest to someones article gets you noticed by other readers and the blog author.
3.Drives traffic to your own blog.
4.you will learn something new.
5.sparks more blogging ideas.
9. What is Anchor Text ?
Anchor text is the text that appears highlighted in a hypertext link that can be clicked to open a target web page. It is usually appears as blue underlined text, but you change your website's link colors and styles through your HTML or CSS.
Anchor text can provide bothe search engines and users relevant contextual information about the content of the link's destination.
Code Sample :
<a href="http://www.example.com">Example Anchor Text</a>
Example :
<ahref="http://www.tinydancinghorse.com">Tiny dancing horse</a>
10. Difference between Do-Follow and No-Follow Backlinks ?
What is Do-Follow Backlink ?
A do-follow link, on the other hand, is a link that will pass on the SEO benifits of the website where it is built from to the hyperlinked site. This is the type of backlink that link builders will create for SEO purposes.
Backlinks created from high PR (and high Domain Authority) sources will pass on the link juices towards the hyperlinked blog, thereby improving its ranking position among the search engines significantly. So, when doing search engine optimization it is important to concentrate your link building activities on sources that allow you to build do-follow links. These links will remarkably enhance your link profile and improve your page rank.
What is a No-Follow Backlink?
A no-follow backlink is basically a link that does not pass on the SEO benifits of the source site to the blog where the link points to.
In short, no-follow links do not have any SEO value, and they will not add up to the link profile that search engines use to evaluate when ranking websites.
Search engine bots will crawl on this link, but they will not literally follow where it is pointed to.
11. What is Ping Submission ?
A. Ping is like mking aware the search engine about your new posts or pages or new changes introduced recently. There are many sites which offer ping services. They send a signal basically. If you are posting frequently on your blog or creating backlinks frequently then submit your links in ping submission sites.
12. What is LSI keyword ?
A. LSI Keywords are essentially keywords related to the keyword that you search for on search engines such as Google. In a nutshell, they are keywords that are sementically linked to your main keyword. In practical terms, Google has confirmed that by using more LSI keywords, then your page will typically rank better.
13.What is the format of using canonical Tag? Why it is used?
A. A canonical tag specifies the source URL (or original content page) of a given page to a search engine such as Google. Canonical tags are used to declare a single page as its own source or for duplicate pages to reference their source / originating page. Search Engines use the canonical tag to combat duplicate content issues and assign search engine ranking value for that content to the page designated as the “source” URL.
A. A canonical tag specifies the source URL (or original content page) of a given page to a search engine such as Google. Canonical tags are used to declare a single page as its own source or for duplicate pages to reference their source / originating page. Search Engines use the canonical tag to combat duplicate content issues and assign search engine ranking value for that content to the page designated as the “source” URL.
<link rel=”canonical” href=”https://www.ltnow.com” />
14.What are site links? Explain that?
A. Google's search results are called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for.
1: The main search result
14.What are site links? Explain that?
A. Google's search results are called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for.
1: The main search result
2: Sitelinks
We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them.
At the moment, sitelinks are automated. We're always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future. There are best practices you can follow, however, to improve the quality of your sitelinks. For example, for your site's internal links, make sure you use anchor text and
alt text that's informative, compact, and avoids repetition.
15.What is Bounce rate? How is calculated Bounce rate?
A. The percentge of a single page visit (i.e,visit in which the person left in site from the entrance page ) bounce rate is measured of visit quality and a high bounce generally indicates that site entrance (landing)pages arent relevant to your visitors.
Rb=(Tv/Te)
Rb=bounce rate
Tv=total number of visits viewing one page only
Te=total entries to page
